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EMA- California (music video)

 WORDS: LISA J. BENTLEY

Since the release of The Grey Ship EP , EMA (a.k.a Erika M. Anderson) has started to really let her voice be heard as a solo artist. A year on and The Gowns’ former front-woman is preparing for the forthcoming release of her debut album Past Life Martyred Saints with the release of new single ‘California’ (10 May 2011).

The video is a remarkable reflection of EMA’s detached empathy for the social problems experienced in the American state. 

With her hair falling over her eyes, a veiled EMA stands afront a screen depicting images of violence often juxtaposed with those of beauty. The simplicity of the video only goes to encourage focus on the lyrics whose complex delivery demands the viewer’s attention.

EMA makes no apologies for the antagonistic social commentary; whilst simultaneously apologising to those she has lost, she gives a hearty hand gesture throughout the song. She raises two fingers whilst dolefully echoing the words “Carrying the gun, the gun, the gun.” 

All in all this is an impressive and powerful introduction to EMA’s style which has been dubbed by some as “whistful alter-folk”.

“California you made me boring”… We beg to differ.

RATING: 3/5
SOUNDS LIKE: Jenny Lewis in a slow-motion Celebrity Death Match with Juliette & the Licks.

‘California’ is available for download from 10 May 2011. You can pre-order the track now. 

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EMA- California (music video)

 WORDS: LISA J. BENTLEY

Since the release of The Grey Ship EP , EMA (a.k.a Erika M. Anderson) has started to really let her voice be heard as a solo artist. A year on and The Gowns’ former front-woman is preparing for the forthcoming release of her debut album Past Life Martyred Saints with the release of new single ‘California’ (10 May 2011).

The video is a remarkable reflection of EMA’s detached empathy for the social problems experienced in the American state. 

With her hair falling over her eyes, a veiled EMA stands afront a screen depicting images of violence often juxtaposed with those of beauty. The simplicity of the video only goes to encourage focus on the lyrics whose complex delivery demands the viewer’s attention.

EMA makes no apologies for the antagonistic social commentary; whilst simultaneously apologising to those she has lost, she gives a hearty hand gesture throughout the song. She raises two fingers whilst dolefully echoing the words “Carrying the gun, the gun, the gun.” 

All in all this is an impressive and powerful introduction to EMA’s style which has been dubbed by some as “whistful alter-folk”.

“California you made me boring”… We beg to differ.

RATING: 3/5
SOUNDS LIKE: Jenny Lewis in a slow-motion Celebrity Death Match with Juliette & the Licks.

‘California’ is available for download from 10 May 2011. You can pre-order the track now. 

Related Posts Plugin for WordPress, Blogger...
This entry was posted in MUSIC, MUSIC ARTICLES, MUSIC REVIEWS, MUSIC VIDEO REVIEWS and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>